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Artikelnummer
AutorSandra Rendgen
6710708896
IdiomaGermany - English
Terminal correspondienteAndroid|iPhone|iPad|PC




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Artikelnummer
AutorAlberto Cairo
4262488128
IdiomaGermany - English
Terminal correspondienteAndroid|iPhone|iPad|PC




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4044558252
IdiomaGermany - English
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Artikelnummer
AutorPeter Bühler, Patrick Schlaich, Dominik Sinner
9906100108
IdiomaGermany - English
Terminal correspondienteAndroid|iPhone|iPad|PC




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AutorLydia Sloan Cline
6875557092
IdiomaGermany - English
Terminal correspondienteAndroid|iPhone|iPad|PC




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Artikelnummer
AutorMareike Roth, Oliver Saiz
6553702696
IdiomaGermany - English
Terminal correspondienteAndroid|iPhone|iPad|PC




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Marken, Produkte und der komplette Unternehmensauftritt kommunizieren ein ganzes Spektrum an Emotionen. Deren gezielte Kommunikation und Gestaltung stellt eine besondere Herausforderung für Unternehmen und Designer dar. Emotion gestalten gibt in dem breiten und für die meisten noch unsicheren Feld praktische Hilfestellung. Das Buch stützt ...

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05.05.2014. Emotion gestalten – Methodik und Strategie für Designer „Funktion ist die Pflicht, Emotion die Kür!“, behaupten die Autoren Mareike Roth und Oliver Saiz in ihrem jüngst erschienenen Buch EMOTION GESTALTEN und setzen damit gleich zu Beginn ein Zeichen, das da heißt: Der von Sullivan gesetzte Leitspruch „form follows function“ war in seiner stets fehlinterpretierten ...

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Emotion gestalten gibt in dem breiten und für die meisten noch unsicheren Feld praktische Hilfestellung. Das Buch stützt sich auf die neuesten Forschungsergebnisse, insbesondere aus den Neurowissenschaften und der Psychologie, und setzt die grundlegenden Komponenten der Gestaltung - Form, Farbe, Material - mit Hilfe der Tools 'Emotion Grid' und 'Design Elements' in einen praxisnahen Bezug.

Ab sofort können Sie unser Emotion Grid in der Basisversion, nicht nur als Beilage im Buch Emotion Gestalten, sondern direkt als PDF erhalten! • Transparenz: Werte- und Emotionsräume für Marken, Produkte und Zielgruppen sichtbar machen • Identität schaffen: Stärken, Schwächen und Nischen zur Differenzierung festlegen

Produktdesign und Corporate Design. Wir gestalten wirkungsvolle Produkte mit der richtigen Emotion. Mit Design Strategie und wissenschaftlichen Methoden effektiver werden.

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Ein Blick ins Buch - "Emotion gestalten: Methodik und Strategie für Designer", Birkhäuser Verlag 2014 (Foto: hoch-) Sowohl mit der Möglichkeit, Einfluss auf Emotionen in Kommunikationsprozessen zu nehmen, als auch mit der Konzeption geeigneter Analyse- und Steuerinstrumente haben sich Mareike Roth und Oliver Saiz in ihrer Masterarbeit beschäftigt. Daraus hervorgegangen ist einerseits ...

„Emotion gestalten" gibt in dem breiten und für die meisten noch unsicheren Feld praktische Hilfestellung. Das Buch stützt sich auf die neuesten Forschungsergebnisse, insbesondere aus den Neurowissenschaften und der Psychologie, und setzt die grundlegenden Komponenten der Gestaltung – Form, Farbe, Material – mit Hilfe der Tools „Emotion Grid" und „Design Elements" in einen ...

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Artikelnummer
AutorJeremy Birn
8623821139
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